New PDF release: A Kind of Magic: The Political Marketing of the ANC

By Rushil Ranchod

This publication presents a very new and clean manner of knowing the ANC, via the way in which the organization has advertised itself and equipped up a particular model. the fear this is no longer rather a lot with politics as with exposure, merchandising and propaganda – that's, with concepts of political persuasion.

In seven chapters we stick to the advance of the ANC’s political business plan from 1955 to 2011. the writer makes a robust case for disagreeing that advertising and marketing has loved a relevant importance in the ANC for a long time. by using formerly untapped assets, he presents us with very important insights into the method and decision-making technique of the ANC at serious stages of its lifestyles, correct as much as the election crusade of 2009 and the Mangaung conference.

The e-book demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod

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